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Eat Not From The Mobile Internet Meat And Potatoes Of Pc Giants Involved In Smart Phone Market Outlook Hangs In The Balance
Eat not from the Mobile Internet meat and potatoes of PC giants involved in smart phone market outlook hangs in the balance
PC giant involved in smart phone market outlook hangs in the balance
Rapidly growing smartphone market has become a battleground PC giants, but the spending habits of mobile phone users to grasp, fierce market competition and with the establishment of the relationship between telecom operators, will become a constraint HP PAVILION ZV5000 battery giants raise smart phone market share of the key factors.
Involved in smart phones
In November 2009 is the last week of a collective impulse to PC giants days. November 24, ACER officially released in the Chinese market using Windows
Mobile and the new Android phones. At the same time, ACER decided that next year in Beijing and Shanghai set up two R & D centers, respectively. However, the two R & D Center R & D content they are not associated with the PC, a focus on smart phones, the other focused on the Internet and other mobile solutions in this research and development.
It is understood that, ACER in 2008, acquisition of Taiwan-based handset maker E-TEN, after entry into the smart phone market in 2009, and plans to introduce 10 models this year, smart phones, ACER goal is within the smart phone business in three years to reach 10% of total revenues . This, ACER, chairman JT Wang said: “Our goal is not the PC market first, but the world’s leading mobile solution provider.”
Coincidentally, November 25, Dell has also joined with China Mobile launched its world’s first mobile phone product, and is based on China Mobile’s own mobile phone operating system OPhone. Dell’s global vice president, Consumer Business, general manager of Greater China, said Yang Chao, China now has 180 million mobile Internet users, with the latest release of OPhone platform, Dell’s new release of smart phones will effectively stimulate the performance of Dell’s growth in the consumer market.
But more surprising thing is, 11 27, Lenovo Group FUJITSU LIFEBOOK T4010 SERIES battery repurchase 200 million U.S. dollars a year ago, “sell” and Lenovo Mobile, and claims to fully enter the Chinese mobile Internet market. According to Sino Market Research, Inc., Lenovo Mobile in May 2009 began to once again become the mainland’s largest mobile phone supplier, in August after becoming the Nokia and Samsung, the third largest integrated supplier, is currently in the Mainland, which has nearly 10,000 retail stores, covering all of a line-to-six-line cities.
Although the industry had some doubts regarding this transaction, but the Lenovo CEO Yang Yuanqing this explanation: “In Lenovo’s global PC business continued to develop steadily, we will be mobile Internet as an important future strategic direction. Lenovo has won this a market in a long, well prepared, self-developed hardware and software integration, world-class innovative products will soon be launched first in China. “
In fact, if coupled with previously published in the Chinese market, Hewlett-Packard smartphones, you can see the world’s top four PC giants are involved in the smart phone market, they all want to eat not from the Chinese market for mobile Internet “meat and potatoes.”
Market prospects and unpredictable
A careful analysis of PC giants enter the smart phone market, its two main reasons: first, the market prospect is broad. An analysis in the Bank of China report clearly pointed out that China’s 3G market is still in early stages of development, a huge long-term growth prospects. China’s 3G mobile phones is expected in 2008 that total shipments of about 5.4 ACER TRAVELMATE 290 SERIES laptop battery, accounting for only 3% of the proportion of the total, but this proportion is expected to be released in 2010 rose to 42% before the shipments will surge to 92.8 million , equivalent to nearly 100% of the average annual compound growth rate. Anticipated 3G market size in 2012 will reach 16.7 billion U.S. dollars, while the size of 2G and 2.5G products, compared with 12 billion U.S. dollars.
Second, the smart phone’s relatively high gross profit margins. At present, the average price of the mobile phone market fell to 87 U.S. dollars when the mouth, smart phones remain at levels above 150 U.S. dollars, its gross margins over 25%. Of these exciting figures for the gross margin has been less than 10% of the PC makers will undoubtedly have a fatal attraction.
Obviously, suffering from weak demand for the immediate distress, is busy looking for new products to revitalize the company’s performance PC giants, there are computer-like capabilities of smart phones is as good a naturally emerging markets.
But do not get too excited. As we all know, the spending habits of mobile phone users to grasp, fierce market competition and with the establishment of the relationship between telecom operators, are PC makers can not cross the threshold in the short term, which will limit the PC manufacturers in the smart phone market share in the rapid breakthrough . In fact, due to the increasingly fierce market competition, even if the traditional mobile phone makers are also facing maintain or expand market share challenge.
Then, from the PC directly to stride into the COMPAQ PRESARIO V3000 SERIES laptop battery of the field of mobile terminals, PC giants how sure? We will see.
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