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Bring About The Rapid Expansion Of Hidden From Hewlett-Packard Quality Gate To See The Next Pc-Industry Competition
Bring about the rapid expansion of hidden from Hewlett-Packard quality gate to see the next PC-industry competition
Recently, Hewlett-Packard for “Quality Gate” led to Chinese consumers a consistent “criticized by”, followed by China, Hewlett-Packard laptop quality on an apology to Chinese consumers, promised to start in the next 30 days a comprehensive restructuring plan and in accordance with three bags of relevant provisions of the extended warranty as well as recoil. We IBM ThinkPad R50 Battery that HP’s “quality gate” of the storm will pass eventually, but it brings the whole of China is the PC industry, we must think about Revelation.
Bring about the rapid expansion of the “albatross”
Should be recognized that HP is not a passive service companies, and even in many cases, Hewlett-Packard’s services are often typically appears as a positive. Until today, we still believe that HP is a great success and even companies, especially in the last three years, HP has been steadily selling PC title of the world are following the throne, there is a unique office.
But why place in the Chinese market, “Quality Gate” would cause such a uproar then? In the final analysis, we believe that the past few years due to rapid expansion in China, leaving a “hidden dangers”, the pursuit of the objectives of China’s PC boss led to indigestion.
From the end of 2005, China Hewlett-Packard to build eight partition, the implementation of regional distribution patterns, in just two years to June 2007 became China’s PC market, the runner-up position, surpassing Dell, Founder, competitors such as with the side. In current China, general manager of HP’s Information Products Group, under the rule of Zhang Yongli, Hewlett-Packard to develop 46 markets, covering nearly 2,000 counties, the development of Dell Latitude D610 Battery 10000 channel partners, its market share is close to Lenovo.
But the other hand, the number of its service outlets, as of 2009 data, HP’s service network across the country before moving into the cities more than 420, but the number of outlets 500. Of course, this is a relatively huge number, but the number of cities and coverage and over 10000 channel partners compared to the service system, the pressure on the natural self-evident. Zhang Yongli has repeatedly said in public, HP’s service system can not meet the needs of business expansion now that he encountered a difficult problem.
In addition, other details can also be instructive. HP Notebook complaints as early as sporadic cases in 2007, 6 to 7 months; in 2008, when, it has emerged that at least more than 10 “HP activist” QQ group, nearly 600 users in a joint condemnation HP problem, but there HP did not give these users a fundamental answer, but as a regular customer cases to deal with.
In fact, the above is precisely the time the node HP’s products, particularly laptop computers in China on the amount of time, through the HP500 series of lower-priced products began to introduce market, greatly boosting the procurement needs of consumers, Hewlett-Packard also claimed that their products can be to face the challenges of local low-cost competitors.
Today’s PC industry is facing fierce price competition, strictly control the cost of a business based on the book, to maintain the enterprise’s own unique core competence is beyond doubt. But the quality is the enterprise survival, a long-term goal of any business Dell Inspiron 8600 Battery not forget that this “fundamental”, and China Hewlett-Packard is concerned, after this storm might be able to “purchase resurrection”, but also better reflect on the current expansion strategy.
China’s PC industry, competition in the next step
According to CBIResearch released “2009 China desktops, notebook product report” shows that in 2009, including desktop PC, notebook, online books and PC server market, including sales of PCs to reach 40.61 million units, of which the performance of the notebook market is still eye-catching The overall sales volume reached 15.8 million units, growth of 19%.
It is foreseeable that, in the “computer to the countryside” and the main PC manufacturers to continue to 46 cities in channels to penetrate deep into the market situation in extremely complex cases, a large PC makers how they channel system and service system for effective management of and monitoring has become a very topical issue.
As everyone knows, after-sales service market “mixture of fish and dragons”, for those manufacturers have certified service network is concerned, despite the strict management system, but in order to earn high profits, and will not comply with proper maintenance of rules, but rather find ways for consumers to create “trick”, which come from the media coverage can be seen – and therefore, the service network to more rigorous management is urgently needed.
On the other hand, the channel’s growing management system is another difficulty. Now consumers have problems, many businesses either delay or promised things that were not honored, or refuse to admit its fault, either ask for unreasonable fees, etc., which need to PC makers to devote more manpower to manage costs and capital costs In particular, as the “computer ” in-depth business expansion, channel management has become the top priority, if these issues do not take responsibility for, the consequences can be imagined.
We believe that, for those who want to make a difference in the PC market, 46 enterprise, carefully study and summarize the Hewlett-Packard “quality gate” controversy could benefit from, you can also re-examine the current strategic positioning of its own.
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